What is White Day?

EXACTLY one month after Valentine’s Day, a holiday known as White Day is celebrated across Asia. First created in 1978 Japan, White Day involves the reciprocation of gifts given during Cupid season. White Day is a Japanese holiday What is White Day? In 1977, a confectionery company named Ishimura Manseido marketed marshmallows to men on March 14, dubbing it “Marshmallow Day.” The following year, White Day was coined by the National Confectionary Industry Association in Japan as an answer to Valentine’s Day – a way for men to pay back the women who gifted them on the lover’s holiday. As the holiday gained popularity, candy companies started to market white chocolate as well as marshmallows. The Japanese term sanbai gaeshi – meaning “triple the return” – is a common phrase used by observers of White Day, prompting men’s return gifts to have a greater worth than the one they originally received. Where is White Day celebrated? First created in Japan, White Day is a tradition that has since spread to other countries throughout Asia. Celebrations typically also occur across China, South Korea, Taiwan, and Vietnam. Most read in World News CHILLING WARNING Russia test fires 7,000mph hypersonic nuke that could hit London in 5 mins KILL LIST Russian captain killed in ‘top-secret’ operation as Putin loses ANOTHER commander MURDERED Pregnant mum & baby from devastating hospital bombing picture both die WW3 TENSIONS Russia ‘asks China for HELP with Ukraine invasion’, US says as WW3 fears grow 'COMING FOR YOU' Chilling note 'warning Brit' he’d be ‘in a bodybag’ before Cancun shooting FIGHT FOR KYIV Brit fighters armed with WW2 machine guns join Ukraine's troops in trenches South Korea also observes Black Day; which is celebrated one month after White Day, typically by those without a partner. White Day is a Japanese traditional celebration in response to Valentine’s DayGetty Images - Getty What are common White Day presents? Similar to Valentine’s Day, White Day presents often include items such as: White chocolate JewelryLingerie Flowers Read More on The US Sun Although historically gifts given on this holiday were the color white, in modern day practices the rules have lessened. Gift exchanges may occur between partners, co-workers, family, or friends. We pay for your stories! Do you have a story for The US Sun team? Email us at exclusive@the-sun.com or call 212 416 4552. Like us on Facebook at www.facebook.com/TheSunUS and follow us from our main Twitter account at @TheSunUS