A Peloton store in Walnut Creek, California, U.S., on Monday, Feb. 7, 2022.
David Paul Morris | Bloomberg | Getty Images
Peloton shares were up Friday after the company hiked prices for some of its products as it works to turn a profit.
The company said the price of its more premium Bike+ will increase by $500 to $2,495 in the United States. The price of the Peloton Tread will increase by $800 to $3,495.
"We're adopting a more strategic pricing strategy for our premium products," the company said in a release.
Peloton stock was up about 4%.
This story is developing. Please check back for updates.
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