Inspired by Minecraft and Roblox, Rich Vogel's T-Minus Zero wants to fix this era of live service fatigue

It's a rough world out there for the live service games. Dozens of games have shuttered following lacklustre performance this year. Day one players are proving fair-weather. Who can blame them? Every live service game out there isn't just fighting for your money, it's fighting for your time. Why sink 100 hours into a flawed new release when you've already got 2,000 hours in Fortnite, Apex, or otherwise.It's this unforgiving nebula that T-Minus Zero Entertainment is soaring towards. The Netease studio has many veteran developers on board, sure, but it also has Rich Vogel leading the company. If you're an MMO fan, that's a name you should recognise; he's previously had major roles on popular titles including Star Wars The Old Republic (SWOTOR), Ultima Online, Fallout 76, and more besides.“I grew up around the space industry, and one thing I thought about was how much energy it takes to make a game,” states Vogel. “Coming up with a unique name that hasn’t been trademarked today is kind of a challenge! Our discussions came to the Apollo program. One of the cool things about the countdown to launch is that a whole bunch of things that have to go off in a very orchestrated way when launching a rocket, getting into escape velocity, then getting into sustained orbit.” Read more